Level Up is a resource center for young people (16 – 25) who are transitioning from adolescents to adulthood. We sought to create a site that hosted necessary information for mental health, education, housing, and transportation. The design had to attract the audiences attention by using a strong color palette, illustrations, bold typography, while also getting to the point of what users were looking for: relevant information.
The harder something is, the less likely the intended audience is to do or read it. Our ultimate goal was balancing beautiful aesthetics with an easy to use interface.