Kleidon Rebranding

For Kleidon’s 45th anniversary (1975 – 2020), we set out to update the brand for contemporary times. Our goals were a clean, sophisticated identity that worked for large format printing and for small digital sizes like a favicon or social media icon. We chose lower case letters and a blue color palette to make the brand approachable and trustworthy. The chevron connecting to the stem of the “k” signifies completing the message, what Kleidon does for its clients.