Circle L Beef

Circle L was looking to post more than pictures of beef on their social media feeds, and wanted something unique. Inspired by spaghetti westerns with Clint Eastwood, we designed characters that paid homage to Eastwood’s character (the cowboy with no name) and his rival, Lee Van Cleef (the lawman with nothing to lose). The campaign ran for a year and featured monthly comics promoting different Circle L products and specials, Circle L saw an increase in engagement and followers.


Illustrator: Jake Spinner
Writer: Matt Hogan
Art Direction: Danial Vereb