By The Decades

Part of the larger 100th year anniversary campaign for trucking company, Reddaway. The 100 year identity honors the employees (truckers, mechanics, logistical support, etc) by utilizing a gritty typeface while still being approachable with its circular design. When it was launched, an organic social media campaign started when truckers would pay to have the identity decal on their trucks and they would post photos on Facebook.

The calendar design showcases a landmark or place of interest in the states Reddaway services.