Tri-fold brochure that was used to pitch “BLU-Zones” in cities where The Knight Foundation has a presence. The design was inspired by the outside of the Blu Jazz+ building. At first seeming traditional, but as you entered the club (or opened the brochure), the guest is shown an entirely different vibe and atmosphere from within compared to outside (utilizing a collage to show everything a BLU-Zone would have to offer). The pitch succeeded, and BLU-Zones are planned for cities across The United States.