Shennong Tea

From East To West

Collaborating with team members who were fluent in Chinese; we designed an elegant, contemporary tea package based off of the legend of Shennong.  One of our primary goals was for the package to have a vertical and horizontal design on each side, allowing it to be stacked on a variety of shelves. We also strived to avoid stereotypes (dragons, “Asian” fonts).


  • Client | Shennong Tea


  • Branding
  • Packaging Dielines

The Legend

Shennong, whose name means the Divine Farmer — and who is considered as the ancient Chinese Father of Agriculture, is honored with the discovery of tea. According to legend, one fall afternoon, Shennong decided to take a rest under a Camellia tree and boiled some water to drink. Dried leaves from the tree above floated down into the pot of boiling water and infused with the water, creating a pot of tea, marking the first ever infusion of the tea leaf. Intrigued by the delightful fragrance, Shennong took a sip and found it refreshing.

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